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Improving your website usability tests

From Damian Rees at Smashing Magazine: If you’ve ever run a usability test before, you’ll know that it’s not as easy as it looks. Although it’s not rocket science, there are some intricacies that can make a big difference. In this article I share some of the lessons I have learned which should help you avoid your user test turning into a frustrating experience for you or the test participant. · Go to Improving your website usability tests →

Multiple user account disorder

From Khoi Vinh: Somehow I ended up creating multiple user accounts (under separate email addresses) over at TripIt (which is probably my favorite travel tool of the past decade). For a recent trip, I had stashed some data in one account and other bits in another. But thankfully TripIt made it relatively easy to consolidate these accounts together; after some simple email verification, I had a single user account that recognized both email addresses. · Go to Multiple user account disorder →

Determining How Design Affects Branding

We are currently studying what designers can do to strengthen brands and create the shortcuts between brand elements and individuals’ brand perceptions. For example, on e-commerce sites a strong site brand could translate into repeat sales. During a customer’s initial visit, what could designers do to strengthen the site’s brand so that the shopper returns to the site for future purchases? · Go to Determining How Design Affects Branding →

Readability

Reading anything on the Internet has become a full-on nightmare. As media outlets attempt to eke out as much advertising revenue as possible, we’re left trying to put blinders on to mask away all the insanity that surrounds the content we’re trying to read. · Go to Readability →