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Improving your website usability tests

From Damian Rees at Smashing Maga­zine: If you’ve ever run a usability test before, you’ll know that it’s not as easy as it looks. Although it’s not rocket science, there are some intri­ca­cies that can make a big differ­ence. In this article I share some of the lessons I have learned which should help you avoid your user test turning into a frus­trating expe­ri­ence for you or the test partic­i­pant. · Go to Improving your website usability tests →

Multiple user account disorder

From Khoi Vinh: Somehow I ended up creating multiple user accounts (under sepa­rate email addresses) over at TripIt (which is prob­ably my favorite travel tool of the past decade). For a recent trip, I had stashed some data in one account and other bits in another. But thank­fully TripIt made it rela­tively easy to consol­i­date these accounts together; after some simple email veri­fi­ca­tion, I had a single user account that recog­nized both email addresses. · Go to Multiple user account disorder →

Determining How Design Affects Branding

We are currently studying what designers can do to strengthen brands and create the short­cuts between brand elements and indi­vid­uals’ brand percep­tions. For example, on e-commerce sites a strong site brand could trans­late into repeat sales. During a customer’s initial visit, what could designers do to strengthen the site’s brand so that the shopper returns to the site for future purchases? · Go to Deter­mining How Design Affects Branding →

Readability

Reading anything on the Internet has become a full-on night­mare. As media outlets attempt to eke out as much adver­tising revenue as possible, we’re left trying to put blinders on to mask away all the insanity that surrounds the content we’re trying to read. · Go to Read­ability →