The Sony hack: A ‘question of when’ for other companies

From Knowledge@Wharton: The cyber­at­tacks on Sony Pictures in response to a movie that depicts a plot to kill North Korean leader Kim Jong-un should serve as a wake-up call in the digital age for compa­nies that have hith­erto been lax on infor­ma­tion secu­rity.

That is the major take­away for compa­nies who are watching this train wreck and breathing a sigh of relief that it wasn’t them,” according to Andrea Matwyshyn, a law professor at Princeton Univer­sity. The hacking has been a “public rela­tions night­mare,” for Sony, adds Wharton marketing professor Pinar Yildirim, as leaks of internal commu­ni­ca­tions have frac­tured rela­tion­ships and cast major Holly­wood players in an unflat­tering light. · Go to The Sony hack: A ‘ques­tion of when’ for other compa­nies →

Essential HTML editing for WordPress

From WPHub: In today’s coding gener­a­tion, HTML is a very basic language. For that reason alone, I am going to call this a beginner’s tuto­rial on HTML and its use in Word­Press. There are several HTML tags that are vital for customizing content in a Word­Press blog. I will concen­trate on things that you cannot do with the WYSIWYG editor. The Word­Press WYSIWYG editor is the tool in the Word­Press admin that allows most Word­Press users to know little or no HTML code at all and still make a some­what decent looking blog post or page. However, if you know the basics of HTML that I will cover here, there are more content styling options avail­able to you when devel­oping a post or page in Word­Press. That’s why it is essen­tial to know a little HTML when adding content to your Word­Press blog or website. · Go to Essen­tial HTML editing for Word­Press →

The science behind highly effective blog posts

From Blog­gingPro: In order to consis­tently publish high-quality on your blog, you need to under­stand how to opti­mize the different parts of a blog post. To further help you make these parts even better, below are statis­tics and concepts that support why and how you should tweak the parts of the post to make them even better. · Go to The science behind highly effec­tive blog posts →

Testimonials: increase your visitor’s trust

From Yoast: Testi­mo­nials are powerful in creating trust, and not just for online shops. The same actu­ally goes for sales. Research has found that posi­tive reviews can signif­i­cantly increase sales. In fact, testi­mo­nials have been found to be a more impor­tant cue for judging the trust­wor­thi­ness of an online store than the actual overall repu­ta­tion of that store. But obvi­ously you can’t just slap on some glori­fying texts on your site. Your testi­mo­nials will have to earn the trust they’ll evoke in your site’s visi­tors. · Go to Testi­mo­nials: increase your visitor’s trust →

Creating style guides

From A List Apart: A style guide, also referred to as a pattern library, is a living docu­ment that details the front-end code for all the elements and modules of a website or appli­ca­tion. It also docu­ments the site’s visual language, from header styles to color palettes. In short, a proper style guide is a one-stop guide that the entire team can refer­ence when consid­ering site changes and iter­a­tions. Susan Robertson shows us how to build and main­tain a style guide that helps everyone from product owners and producers to designers and devel­opers keep an ever-changing site on brand and on target. · Go to Creating style guides →

How Google’s redesigned search results augur a more beautiful Web

From Fast Company: If you’ve searched anything on Google lately, you might have noticed some­thing different. The company’s newly designed search results page has ditched the ugly yellow box around AdSense results (the paid adver­tise­ments that accom­pany searches), increased font sizes slightly, and, most notably, removed the promi­nent under­lines that we’ve asso­ci­ated with hyper­links since the rise of the web. (Under­lined hyper­links are so inte­gral to historic web design, in fact, that web browsers under­line links by default, meaning that designers have to add super­fluous code to remove them.) · Go to How Google’s redesigned search results augur a more beau­tiful Web →