simplicity

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What does it mean to be simple?

From 52 weeks of UX: There are many definitions of Simplicity but Daniel Ritzenthaler explains what does Simple actually mean. Prevailing wisdom suggests that simplicity is about less…r emoval and reductionism. But simplicity is really about comprehension and clarity of purpose… can we design such that people instantly understand what’s going on and make a confident decision about what to do next? To practically achieve simplicity we can stick to a single core idea, improve clarity over time, and use consistency to help users achieve efficiency. · Go to What does it mean to be simple? →

The Fun Theory

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better. · Go to The Fun Theory →

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Steve Jobs biographer: Apple founder was driven by simplicity, mystical thinking and occasional LSD use

Walter Isaacson talks with FastCompany about the method and philosophy that made Steve Jobs better than his competitors at innovation, products, and design. Bill Gates would "be a broader guy if he had dropped acid once or gone off to an ashram when he was younger,” Jobs said. · Go to Steve Jobs biographer: Apple founder was driven by simplicity, mystical thinking and occasional LSD use →

Career branding tips courtesy of Steve Jobs

From Personal Branding Blog: Take a closer look and you’ll find that Steve Jobs left us more than technology, innovation, Apple, Pixar, and powerful corporate branding tips. Jobs imparted powerful personal branding, potentially without knowing it, although I have a sense that Jobs did nearly everything with intention and design, down to choosing those Levis. · Go to Career branding tips courtesy of Steve Jobs →