Why your brain loves infographics (and your readers do too)

From contently: There are solid scien­tific reasons why we love info­graphics, and it all comes down to our brains. Visu­al­ized infor­ma­tion as a whole has increased over 9,000 percent since 2007. It makes sense: The visuals help cut through the infor­ma­tion over­load we get from carrying humanity’s collected knowl­edge (and a ton of cat pictures) in our pockets. In fact, as the chart shows, we’re receiving about five times as much infor­ma­tion now as we did in 1986. Images help us drill past this noise since it takes minimal time to under­stand a visual—only 1/10th of a second to be exact.

Visuals are also a great way to commu­ni­cate with your readers, since they increase the will­ing­ness to read in the first place. That infor­ma­tion will also have staying power, since they’ve been shown to help with reader compre­hen­sion. · Go to Why your brain loves info­graphics (and your readers do too) →

Why your customers heart infographics

From Marketing Profs: Infor­ma­tion has always been a powerful instru­ment to engage the human mind. Facts, figures, and expert analysis have a great power of persua­sion. By letting audi­ence know and see what you want them to see, you get an ability to influ­ence their beliefs and deci­sion-making.

The chal­lenge here is to find the most effi­cient way of presenting infor­ma­tion to convince an audi­ence. · Go to Why your customers heart info­graphics →

#Unplug: Baratunde Thurston left the internet for 25 days, and you should too

From Fast­Com­pany: I have left the Internet. I’m on vaca­tion. That means no social media updates, responses, check-ins, likes, taps, pokes, noogies, tickles, or head locks. I’m going to prac­tice looking people in the eye and not checking my email or… · Go to #Unplug: Baratunde Thurston left the internet for 25 days, and you should too →

#Unplug: The complete, print­able guide — Step-by-step instruc­tions for ditching your devices and navi­gating the world without an Internet connec­tion.

When is the best time to #Unplug? — Taking time away from the digital world is essen­tial, but finding that time can be diffi­cult.

How to completely #Unplug your morning routine — Most days are abuzz with activity. Which is why you need to begin them with calm.

How to broad­cast your plan to #Unplug — When you’re ready for your digital detox, here’s how to send friends and colleagues “smoke signals” letting them know that you’re taking a break from connected life. And that you haven’t died.

#Unplug: The 4 biggest temp­ta­tions to replug during your digital detox — Unplug­ging from the online world can be incred­ibly rewarding. It can also be incred­ibly chal­lenging. Here’s how to quiet the urge to browse and quiet the siren song of social media.

The magical number seven, plus or minus two: Some limits on our capacity for processing information

By George A. Miller. “My problem is that I have been perse­cuted by an integer. For seven years this number has followed me around, has intruded in my most private data, and has assaulted me from the pages of our most public jour­nals. This number assumes a variety of disguises, being some­times a little larger and some­times a little smaller than usual, but never changing so much as to be unrec­og­niz­able. The persis­tence with which this number plagues me is far more than a random acci­dent. There is, to quote a famous senator, a design behind it, some pattern governing its appear­ances. Either there really is some­thing unusual about the number or else I am suffering from delu­sions of perse­cu­tion.

I shall begin my case history by telling you about some exper­i­ments that tested how accu­rately people can assign numbers to the magni­tudes of various aspects of a stim­ulus. In the tradi­tional language of psychology these would be called exper­i­ments in absolute judg­ment. Histor­ical acci­dent, however, has decreed that they should have another name. We now call them exper­i­ments on the capacity of people to transmit infor­ma­tion. Since these exper­i­ments would not have been done without the appear­ance of infor­ma­tion theory on the psycho­log­ical scene, and since the results are analyzed in terms of the concepts of infor­ma­tion theory, I shall have to preface my discus­sion with a few remarks about this theory.” · Go to The magical number seven, plus or minus two: Some limits on our capacity for processing infor­ma­tion →