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What eyeware startup Warby Parker sees that others don’t

From Knowledge@Wharton: Warby Parker has vision. The e-commerce startup known for its $95 retro-cool frames has attracted a steady stream of customers and top-notch investors. And just last month in New York City, the company opened its first free-standing store which, according to co-founder Neil Blumenthal, represents "unchartered territory … the convergence of e-commerce and bricks and mortar. The idea that it's one or the other is ridiculous," he says. "E-commerce as a term will become obsolete in five or six years." · Go to What eyeware startup Warby Parker sees that others don’t →

Make your Web site a real-time machine

From David Meerman Scott at ChangeThis: So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution. Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors.” · Go to Make your Web site a real-time machine →

Razorfish Outlook Report Vol 10

As the folks at Razorfish gathered data and spoke to clients and industry watchers, they once again found their business in the middle of tremendous global change. The conversation around digital marketing — long the domain of digital agencies and technology companies — is now part of a much broader conversation about social and cultural change, the global economy and business landscape. · Go to Razorfish Outlook Report Vol 10 →

A simple way to rethink your brand narrative

From Mitch Joel: The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different channels. Brands often grapple with how to integrate Digital Marketing and Social Media into their marketing mix because they're consistently working off of a very traditional mass media/broadcasting mindset. Don't get me wrong, there is still plenty of time and space for traditional advertising to help a brand gain attention, traction and mindshare, but what we've really uncovered through the digital channels are more options and different ways to engage, connect, share and grow. · Go to A simple way to rethink your brand narrative →

Facebook for the famous

From FastCompany: Backed by heavyweights in three disparate industries — Amazon, CAA, and Greylock Partners — WhoSay.com lets celebrities do something Twitter and Facebook don't: own their online content. Tom Hanks, Anderson Cooper, Lindsay Lohan, Paul Feig, and nearly 900 other stars have already signed up for the service. · Go to Facebook for the famous →