What eyeware startup Warby Parker sees that others don’t

From Knowledge@Wharton: Warby Parker has vision. The e-commerce startup known for its $95 retro-cool frames has attracted a steady stream of customers and top-notch investors. And just last month in New York City, the company opened its first free-standing store which, according to co-founder Neil Blumen­thal, repre­sents “unchar­tered terri­tory … the conver­gence of e-commerce and bricks and mortar. The idea that it’s one or the other is ridicu­lous,” he says. “E-commerce as a term will become obso­lete in five or six years.” · Go to What eyeware startup Warby Parker sees that others don’t →

Make your Web site a real-time machine

From David Meerman Scott at ChangeThis: So ubiq­ui­tous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 intro­duc­tion of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolu­tion. Now, we’re entering a fifth era of the evolu­tion: trans­for­ma­tion of the Web site into a real-time marketing (and sales) machine. This is the natural evolu­tionary outcome of a process that started with a new way to slip brochures under people’s doors.” · Go to Make your Web site a real-time machine →

Razorfish Outlook Report Vol 10

As the folks at Razor­fish gath­ered data and spoke to clients and industry watchers, they once again found their busi­ness in the middle of tremen­dous global change. The conver­sa­tion around digital marketing — long the domain of digital agen­cies and tech­nology compa­nies — is now part of a much broader conver­sa­tion about social and cultural change, the global economy and busi­ness land­scape. · Go to Razor­fish Outlook Report Vol 10 →

A simple way to rethink your brand narrative

From Mitch Joel: The true marketing imper­a­tive is to tell a great brand narra­tive. It’s a cohe­sive story that takes place over time and in different chan­nels. Brands often grapple with how to inte­grate Digital Marketing and Social Media into their marketing mix because they’re consis­tently working off of a very tradi­tional mass media/broadcasting mindset. Don’t get me wrong, there is still plenty of time and space for tradi­tional adver­tising to help a brand gain atten­tion, trac­tion and mind­share, but what we’ve really uncov­ered through the digital chan­nels are more options and different ways to engage, connect, share and grow. · Go to A simple way to rethink your brand narra­tive →

Facebook for the famous

From Fast­Com­pany: Backed by heavy­weights in three disparate indus­tries — Amazon, CAA, and Grey­lock Part­ners — WhoSay.com lets celebri­ties do some­thing Twitter and Face­book don’t: own their online content. Tom Hanks, Anderson Cooper, Lindsay Lohan, Paul Feig, and nearly 900 other stars have already signed up for the service. · Go to Face­book for the famous →