From Campaign Monitor
From Campaign Monitor
From Knowledge@Wharton: Warby Parker has vision. The e-commerce startup known for its $95 retro-cool frames has attracted a steady stream of customers and top-notch investors. And just last month in New York City, the company opened its first free-standing store which, according to co-founder Neil Blumenthal, represents “unchartered territory … the convergence of e-commerce and bricks and mortar. The idea that it’s one or the other is ridiculous,” he says. “E-commerce as a term will become obsolete in five or six years.”
From strategy+business: To Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved.
From Fast Company: No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes.
From Dan Zarrella: The best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end Dan has done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting.
From emma: The folks at emma talk email marketing, social media strategy and staying focused during the holidays with Dan Levak, Director of New Media for the NFL’s Falcons.
From David Meerman Scott: I’d suggest that these techniques should be used at launch to get people to discuss any new product in social media. It is not just for books.
From All Facebook: People prefer to follow brands on Facebook rather than Twitter, but a majority follow only two to five brands. The page with the most likes on it is belongs to none other than Facebook — so what the company posts there should serve as examples for how to attract fans and keep them around.
From David Meerman Scott at ChangeThis: So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution. Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors.”
As the folks at Razorfish gathered data and spoke to clients and industry watchers, they once again found their business in the middle of tremendous global change. The conversation around digital marketing — long the domain of digital agencies and technology companies — is now part of a much broader conversation about social and cultural change, the global economy and business landscape.
From Mitch Joel: The true marketing imperative is to tell a great brand narrative. It’s a cohesive story that takes place over time and in different channels. Brands often grapple with how to integrate Digital Marketing and Social Media into their marketing mix because they’re consistently working off of a very traditional mass media/broadcasting mindset. Don’t get me wrong, there is still plenty of time and space for traditional advertising to help a brand gain attention, traction and mindshare, but what we’ve really uncovered through the digital channels are more options and different ways to engage, connect, share and grow.
From FastCompany: Backed by heavyweights in three disparate industries — Amazon, CAA, and Greylock Partners — WhoSay.com lets celebrities do something Twitter and Facebook don’t: own their online content. Tom Hanks, Anderson Cooper, Lindsay Lohan, Paul Feig, and nearly 900 other stars have already signed up for the service.
From Marketing Tech Blog: We publish a heck of an email every week and our readership has exploded to over 4,700 subscribers! I wanted to share our tips and the checklist we go through each week before clicking that send button.
From FastCompany: What works in social media marketing? Klout, Wildfire, and Mr Youth reveal results from their most successful campaigns.