Dr. David Wyld examines the phenomenon of blogging in the context of the larger revolutionary forces at play in the development of the second-generation Internet, where interactivity among users is key.
From Fundraising Success: There’s a short answer to that question. (Hint: It’s yes.) But there are some complicating factors you need to think through.
From NY Times: Blogging by a chief executive can be tricky business. Some executives, like Jonathan I. Schwartz of Sun Microsystems, pull it off with aplomb. Others, like Jason Goldberg of the online recruiting company Jobster, have had more difficulty.
From The Guardian: It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.
From The Chronicle of Philanthropy: Online forums about charity offer advice and discuss controversies
Pew Internet & American Life Project Releases Major Study of Bloggers (Trust magazine briefing) by Sara Friedman November 2006 Pew-produced Publications There are a lot of blogs out there — many, many more than we hear about.
From ChangeThis: Meryl Evans details how to make your company’s blog better and why it is an essential way to reach your customers.
Technology has enabled customers to dramatically change their attitude towards marketing. As a result, they are tuning out in increasing numbers and talking back. Customers are shifting massively their entertainment and information consumption away from t
A telephone survey of a nationally-representative sample of bloggers, conducted by the Pew Internet & American Life Project, has found that blogging is inspiring a new group of writers and creators to share their voices with the world. Some 54 percent of