I’d Like to Buy the World a Coke’ was the perfect way to end Mad Men

From Time: Mad Men’s much-antic­i­pated closing song wasn’t a gritty track by an artist who served as an icon for the sex, drugs and rock-and-roll gener­a­tion — but a jingle. It might not have had the adren­a­line-pumping impact of The Sopranos’ “Don’t Stop Believin’,” but it made perfect sense for the end of a story about Don Draper — a guy to whom it was once said, “If you had to choose a place to die, it would be in the middle of a pitch.” · Go to ‘I’d Like to Buy the World a Coke’ was the perfect way to end Mad Men →

Mad Men finale and Coke: An interview with the real life ad man who created Coca-Cola’s “I’d like to buy the world a Coke” campaign.

From Slate: On last night’s Mad Men finale, an epic Don Draper brain­storm produced one of the most legendary commer­cials of the 20th century, in which a group of multi­cul­tural young people sing “I’d like to buy the world a Coke” on a grassy hill. But the real-life ad man who came up with the Coca-Cola concept is now retired and in his late 80s: Bill Backer, formerly the creative director of McCann. In January of 1971, Backer was en route to London to meet up with the music director for the Coca-Cola account when a dense fog grounded him in Ireland. The airport was full of irri­table, stranded trav­elers. But when Backer wandered into an airport café, as he tells it, he was amazed to see some of the crankiest passen­gers, from all around the globe, laughing and bonding over bottles of Coke. Thus the idea for “I’d like to buy the world a Coke” was born. So how does Backer feel about having his legacy borrowed by Don Draper? He spoke to Slate by phone from his farm in Virginia. · Go to Mad Men finale and Coke: An inter­view with the real life ad man who created Coca-Cola’s “I’d like to buy the world a Coke” campaign. →

12 ‘Mad Men’ ad ideas that were pitched to perfection

From Mash­able: Despite all the drinking and debauchery that goes on inside the office, the creative minds on Mad Men have managed to churn out some pretty neat ads over seven seasons.

No matter the product — ciga­rettes, lingerie, food — Don and his team whipped up smart, valu­able ideas to numerous compa­nies. There were memo­rable taglines (“Utz are better than nuts!”) and bitter fights over creative ideas. · Go to 12 ‘Mad Men’ ad ideas that were pitched to perfec­tion →

Your product or service is either relevant or it’s worthless: Three things you need to do to make sure it’s relevant

From ChangeThis: Every day, according to best esti­mates, your customers and the people you would like to be your customers, are bombarded with more than 5,000 messages. There are advertisements—commercials, bill­boards, pop ups; calls from tele­mar­keters; emails from deposed princes who need your help banking their fortunes; compa­nies promising to enhance this or that; signs on buses and cabs; branding on clothing and in stores… you get the idea.

No wonder it is becoming harder and harder to break through the clutter. In an envi­ron­ment where liter­ally thou­sands of messages are competing for atten­tion, how do you get people to pay atten­tion to your busi­ness, message, or offering?

Simply put: by being rele­vant. · Go to Your product or service is either rele­vant or it’s worth­less: Three things you need to do to make sure it’s rele­vant →

Empowerment marketing: Advertising to humans as more than just selfish machines

From Fast­Com­pany: For decades, compa­nies have made you feel inad­e­quate in order to get you to buy things. In an excerpt from his new book Story Wars Jonah Sachs traces the history of the growing field of marketing prod­ucts in ways that make us better people and the world a better place. · Go to Empow­er­ment marketing: Adver­tising to humans as more than just selfish machines →

Apple: Original Mac design team unaired ad

From Creativity Online: Andy Hertzfeld, one of the orig­inal members of the design/engineering team that created the Macin­tosh, recently posted this Apple ad footage on his Google+ account that never made it to air. According to his post, the spot was created by Chiat/Day in the fall of 1983, before the debut of the now iconic “1984” spot. He says the ad never made it on air “because Apple deemed it too self-congrat­u­la­tory,” but the footage was included in promo mate­rials that were sent to dealers. Hertzfeld is currently a soft­ware engi­neer at Google. · Go to Apple: Orig­inal Mac design team unaired ad →

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Mid-century ads: Advertising from the Mad Men era

From Taschen Books: Gleaned from thou­sands of images, this companion set of books offers the best of Amer­ican print adver­tising in the age of the “Big Idea.” At the height of Amer­ican consumerism maga­zines were flooded with clever campaigns selling every­thing from girdles to guns. These opti­mistic indi­ca­tors paint a fasci­nating picture of the colorful capi­talism that domi­nated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the care­free booze-and-ciga­rettes Mad Men era. Also included is a wide range of signif­i­cant adver­tising campaigns from both eras, giving insight into the zeit­geist of the period. Bursting with fresh, crisp colors, these ads have been digi­tally mastered to look as bright and new as the day they first hit news­stands. · Go to Mid-century ads: Adver­tising from the Mad Men era →