Paul is a cata­lyst for helping indi­vid­uals and groups develop new ideas and create mean­ingful change.

Paul Dupree

An early back­ground in music-making and theater produc­tion helped develop his passion for creating extra­or­di­nary expe­ri­ences for groups and audi­ences. Early career projects focused that passion through rein­venting compa­nies by devel­oping a customer-focused culture.

At The Wash­ington Opera in 1985, Paul helped develop one of the first inte­grated sales and fundraising strate­gies for a performing arts orga­ni­za­tion. This new thinking, along­side a consis­tent product aligned to customer expec­ta­tions, led to extra­or­di­nary income growth — subscrip­tion sales increasing from 70% to 100% of capacity over a five-year period.

In the early ’90s, his customer-centered strate­gies for pricing and pack­aging at the Balti­more Symphony increased partic­i­pa­tion from long-term customers at a time when other orches­tras were down-sizing subscrip­tion series offers.

With Kennedy Center’s Educa­tion Depart­ment, he helped create new stan­dards for devel­oping student study guides for music, dance and theater perfor­mances now used by performing arts compa­nies nation­wide to nurture on-going rela­tion­ships with young atten­dees.

Since moving to Cali­fornia in 1995, his work has increas­ingly focused on posi­tive, sustain­able change initia­tives needed to design successful brand strate­gies and develop customer-focused cultures. Paul is a 2005 grad­uate of Seattle’s Orga­ni­za­tion Systems Renewal (OSR) Master’s program.

Paul asks great ques­tions. His ability to listen closely to what I say, hear what I’m not saying, and phrase ques­tions so that I discover the answers is unique in my expe­ri­ence. I recom­mend Paul to anyone inter­ested in improving their brand iden­tity and market posi­tion.” — CEO, consulting company