From NY Times: The name­plate that has come to be the visual synonym of The Times was most recently redrawn in 1967 by the designer Edward Benguiat. The letter­forms on which the name­plate is based, known as black­letter or Gothic, can be traced to the late 700s, long before Guten­berg ever put ink to type. · Go to A modern iden­tity takes form in ancient lettering →