n a world of fake news and alter­na­tive facts, The New York Times is asserting the primacy and impor­tance of the truth—and the role inde­pen­dent jour­nal­ists play in searching for it, and telling it—in a big new brand campaign from Droga5.

Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of eroding faith in the knowa­bility of the truth, and acknowl­edge that what’s asserted to be the truth in today’s hostile and over­sat­u­rated polit­ical media land­scape is often just opinion, or even outright lies.

The campaign includes a 30-second spot that will air on the Academy Awards on Feb. 26 (where such ad slots are going for up to $2.5 million). The spot features audio of people debating poli­tics, while on-screen text finishes the sentence “The truth is…” in various ways. · Go to The New York Times joins the debate about the truth in mini­malist ads from Droga5 →