From NY Maga­zine: The idea of “learning styles” — the idea that everyone has a “best” way of taking in and retaining infor­ma­tion — is a perva­sive one. A personal example: If you talk at me, I will quickly forget what you tell me. Send me an email or Slack message, though, and I’ll have a much better chance of remem­bering the details later, even when I’m away from my phone or computer.

Study after study has suggested, however, that learning styles are mostly a myth. Teaching someone to memo­rize some­thing according to their preferred learning style, for example, does not result in a signif­i­cant improve­ment in their ability to recall that infor­ma­tion later. Still, much to the annoy­ance of psychol­o­gists like Chris­tian Jarrett — who included learning styles in his 2014 book Great Myths of the Brain (which Science of Us excerpted here) — this idea refuses to die. A new study, summa­rized by Jarrett on BPS Research Digest today, helps explain why: Even if learning styles are actu­ally nonsense, it sure doesn’t feel that way. · Go to Learning-style advice: Don’t trust your learning style →