From Vandelay Design: Color theory comprises the basic techniques of picking a matching color series. The colors you choose when designing your website can convey different thoughts and emotions about your brand, so it’s imperative you choose the right colors for your brand. For example, if you were building a website about top beaches in the U.S. verses if you were creating an online store that offered daily deals like Groupon, you’d want to use very different color combinations when designing each site since they convey differing messages – one site conveys relaxation while the other conveys adrenaline pumping excitement for getting an awesome deal.
This guide explores the subject of color relative to web and graphic design. The information is meant to be introductory while also getting into more applicable topics for digital designers. Advanced color theory is something best learned through practice rather than theory, but in order to improve, you have to start somewhere. Along with helpful tips and ideas for designing with color, you’ll also find plenty of valuable resources interspersed throughout the article.