From Contently: “One day soon, native adver­tising may be recalled as a quaint evolu­tionary step, as brands are increas­ingly comfort­able simply reaching an audi­ence them­selves.”

So says the cover story in the most recent edition of the Columbia Jour­nalism Review. What it implies is signif­i­cant. Are brands really just a step away from bypassing publishers to connect with audi­ences on their own? Is that the next phase in content marketing’s hastening evolu­tion? · Go to CJR: It’s time for the jour­nalism world to take brand publishers seri­ously →