From Contently: Apple fever took over the Internet today with the announce­ment of three exciting new prod­ucts: the iPhone 6, iPhone 6 Plus, and the Apple Watch. But while everyone was tweeting about Apple’s latest efforts to lead the tech gospel, they were missing the most major industry announce­ment of September: the launch of IKEA’s new book­book.

The campaign also comes with an inter­ac­tive product site where users can explore the catalogue’s many unique features, including tons of glossy, pre-loaded content, the orig­inal touch inter­face that lets you actu­ally “feel” the pages move as you swipe, and instant page-loads with no lag!

More at