From Quartz: One of Apple’s most successful products—which rarely gets recog­nized as such—is made not of aluminum and glass, but of words and pictures. The Apple keynote is the tool the company uses a few times a year to unveil its other prod­ucts to millions of people.
To under­stand their hidden struc­ture, Quartz reviewed more than a dozen Apple keynotes, logging and analyzing key elements. Here’s what we found. · Go to The hidden struc­ture of the Apple keynote →