From Shawn Callahan at anecdote: Imagine you’re in a meeting and one of your colleagues makes the bold statement, ‘We need a big initiative here. It’s really the only way to have an impact’.
Now, you know that small initiatives can also spark big changes, but just disagreeing with your colleague is unlikely to change their mind, or anyone else’s. What you need to do is share a story about when a small thing made a difference. But to do that you need to remember a business story.
Over the years, we’ve developed a simple approach to remembering stories to retell on occasions such as this. It has two parts: the organic process and the story bank.