From Yoast: Testi­mo­nials are powerful in creating trust, and not just for online shops. The same actu­ally goes for sales. Research has found that posi­tive reviews can signif­i­cantly increase sales. In fact, testi­mo­nials have been found to be a more impor­tant cue for judging the trust­wor­thi­ness of an online store than the actual overall repu­ta­tion of that store. But obvi­ously you can’t just slap on some glori­fying texts on your site. Your testi­mo­nials will have to earn the trust they’ll evoke in your site’s visi­tors. · Go to Testi­mo­nials: increase your visitor’s trust →