From Peterme: As compa­nies embrace the need to take user expe­ri­ence seri­ously, often their first step is to build out a “UX depart­ment.” However, the reality is that user expe­ri­ence is a phenom­enon that emerges from an entire organization’s activ­i­ties, not just the efforts of one team. There are (at least) six compo­nents that need to be aligned throughout the orga­ni­za­tion, which I’ve grouped into “The Why” and “The How”. · Go to The why and the how of orga­ni­za­tions that deliver great expe­ri­ences →