From Fast Company: Phar­rell Williams recently told a maga­zine that he used to be “the guy next to the guy.” It was an apt descrip­tion for a man who spent much of his two-decade career as the behind-the-scenes producer, or the some­what famous singer/rapper in the video with the very famous singer/rapper. This past year, thanks to gargan­tuan hits, an Oscar nomi­na­tion and a crit­i­cally acclaimed solo album, Phar­rell became The Guy. Which begs the ques­tion: Who is next to him? Her name is Mimi Valdés, and her vision is changing the way the world consumes pop culture. · Go to How Pharrell’s creative director is making the world happy →