From ChangeThis: We best empathize with people—be they colleagues or customers—that we have some shared expe­ri­ence with. So if a company is homoge­nous in form, it will only be able to connect with a homoge­nous swathe of humans outside the organization—you’ll only be able to commu­ni­cate with people who have the same hand on the elephant as you do. This leads to a lack of under­standing of what value the customer wants. That misun­der­standing is the seed of disrup­tion, for the gap between the value you think your customers want and the value your customers actu­ally want is precisely the space where a competitor can replace you. · Go to How your biases make you blind →