A few weeks ago, MailChimp’s DesignLab posted images of our User Personas to their blog. As Jason explained there, we wanted to find out who really uses MailChimp. We could broadly gener­alize about our users (savvy, self-reliant, techie, moti­vated), but we real­ized that we couldn’t rattle off the four or five arche­typ­ical MailChimp users. What we needed was a clear idea of our current users, so we could better empathize with them, and in turn design for and delight them. · Go to MailChimp’s user persona research →