From Fast Company: 2004: “The holy of holies.” The third-gener­a­tion iPod, released in April 2003, was thinner and featured a new navi­ga­tion wheel. At the same time, Jobs unveiled the iTunes Store. Apple would sell 2 million iPods in 2003, more than twice as many as it had from its debut in September 2001 through 2002. With 2004’s release of the iPod Mini, the figure would increase five­fold. The divi­sion was split from the rest of Apple, with Rubin­stein at the helm. Ive, who had reported to Rubin­stein, would now report directly to Jobs, concen­trating power in the hands of his elite group of indus­trial designers. · Go to An oral history of Apple design: 2004 →