Then Apple’s design became expe­ri­en­tial”

Tony Fadell, senior VP, iPod divi­sion (now CEO, Nest Labs): Design at Apple was product, product, product until about 2001. Then Apple’s design became expe­ri­en­tial. There was a product–the iPod–and then soft­ware that hinged to the product, iTunes. And then a retail expe­ri­ence. That’s what created the Apple design philos­ophy as we know it today. · Go to An Oral History Of Apple Design: 2001 →