From Thomas Phinney in Commu­ni­ca­tion Arts: In the past decade, aware­ness of fonts and typog­raphy has become a bigger part of main­stream culture than it once was. But all too often one is met with a blank look and/or confu­sion as to why anyone would bother about such things. Having encoun­tered this regu­larly in my profes­sional career as a typog­ra­pher, I thought I’d share some of the ideas, argu­ments and infor­ma­tion I’ve marshaled over the years: explaining branding, analo­gies about film, fashion and furni­ture, and summa­rizing recent research. · Go to How to explain why typog­raphy matters →