From Brian Solis: CMOs are exploring new customer-centric tech­nolo­gies and philoso­phies because it’s the right thing to do. After all, customer centricity has long been an aspi­ra­tion of busi­ness leaders, with getting closer to customers repre­senting a stated busi­ness objec­tive. But in face of connected consumerism, what’s keeping CMOs awake at night may have to do more with survival than lead­er­ship. · Go to Customer journey manage­ment is the future of customer expe­ri­ences →