From Knowledge@Wharton: Beth Comstock, a senior vice pres­i­dent and chief marketing officer at General Elec­tric, thinks everyone should embrace change, accept chal­lenges and never fear failure. It is advice that has helped her continue to grow in her career at NBC, CBS and now GE, where, among other things, she convinced the CEO to support a new slogan for the company: “imag­i­na­tion at work.” Comstock offered her thoughts during a Wharton Lead­er­ship Lecture. · Go to Beth Comstock and GE: Imag­ining the future →