From Mark McGuin­ness at 99u: “There is really no prescrip­tion for creative work, I heard a writer say the other day that he sits down at the keyboard and the first thing he says to himself is ‘I don’t know.’” — Geoff Talbot

That writer sounds like a wise man to me. All too often, when we start work, we bring too much knowl­edge, too many precon­cep­tions about how we expect the work to turn out. So many, in fact, that we end up cramping our imag­i­na­tion to fit our expec­ta­tions, instead of allowing it to surprise us with some­thing unex­pected. · Go to The joy of creative igno­rance: Embracing uncer­tainty in your day-to-day →