Content marketing has offi­cially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initia­tive. In fact, content marketing is outpacing all other marketing strate­gies including search engine marketing (67 percent), events (62 percent), public rela­tions (56 percent), and print-radio-TV (26 percent). · Go to Why marketers are embracing content cura­tion →