From social­mouths: In a way, social media has helped bring customer service to the very front end of busi­ness. Customer services is no longer a “behind-the-scenes” thing. We’ve always known that is easier to keep an existing customer than finding a new one but, in the era of “every­thing is public”, it also plays a big role on the marketing of the company.

The customer service depart­ment today is capable of making your company a success story or simply destroy it. · Go to The true cost of bad customer service →