From Shawn Callahan at anec­dote: Leaders should find and tell stories to help their people under­stand the concrete actions needed to get a job done, enact a busi­ness value or even imple­ment a strategy. Stories are our user manuals for life. 
There’s a tendency, however, for leaders to find and tell the big stories in the business—it’s human nature. For example, we did some work for one of the national super­market chains and they wanted to embed the prin­ciple “take me, show me.” This simply means if a shopper asks, for example, what aisle the tofu is in, rather than quoting an aisle number they would take the shopper to where the product is located. · Go to In praise of small stories →