From Fast­Com­pany: It’s risky to “Think Different” and choose a movie title of varying font cases; espe­cially one that makes searching the web ten times harder, even if your movie features a celebrity actor playing one of America’s best-known entre­pre­neurs.

But, borrowing from veteran ad man Ken Segall’s now-famous iMac branding with the small “i” standing for internet/i/individual, director Joshua Michael Stern and his producers somehow selected jOBS as the title of their bio-drama of Apple cofounder and long­time CEO Steve Jobs, star­ring Ashton Kutcher as Jobs and soon to premiere at the 2013 Sundance Film Festival. · Go to A movie called “jobs” and the perilous busi­ness of naming films →