From Mind Tools: Do you know what makes a brand strong? If you had to make yours stronger, would you know how to do it? Many factors influ­ence the strength of a partic­ular product or brand. If you under­stand these factors, you can think about how to launch a new product effec­tively, or work out how to turn a strug­gling brand into a successful one. · Go to Keller’s brand equity model →