David Seah talks with James Allen of Creative Huddle: James creates enabling tools for produc­tive brain­storm sessions for busi­ness people who aren’t in a bona-fide “creative industry”. Creativity, he noted in one conver­sa­tion, applies to every field. The first step of a produc­tive brain­storm is to create ideas in the first place. Lots of them. Many of them that might be regarded as terrible, but are the neces­sary step­ping stones toward greater ideas. · Go to Designing a brain­storm boosting tool →