From Intel­li­gent Editing: In publishing and media compa­nies, use of a style guide is the norm. However, style guides can also be useful for any orga­ni­za­tion that prepares docu­ments for clients and the public. This article is for orga­ni­za­tions outside of the publishing industry who can benefit from the intro­duc­tion of a style guide.

A style guide is a refer­ence point that sets stan­dards for writing docu­ments within your orga­ni­za­tion. The focus of the style guide is not usually a matter of ‘correct’ or ‘incor­rect’ grammar or style but, rather, it provides guid­ance for instances when many possi­bil­i­ties exist.

Style guides offer you the chance to present your brand in a consis­tent way. They help to ensure that multiple authors use one tone. And they help save time and resources by providing an instant answer when ques­tions arise about preferred style. · Go to How to write a style guide →