Book by Trevor O’Donnell: If you’re looking for ways to increase earned revenue without increasing marketing costs, this book is for you.  It’s a fun-to-read, down-to-earth, slightly naughty critique of the way we artsy types talk to the world around us, and a useful guide for speaking more persua­sively to new audi­ences.  Plus, it’s an e-book so it only costs six bucks. Trevor guar­an­tees you’ll make that back many times over on your next ad or email! · Go to Marketing the arts to death: How lazy language is killing culture →