From strategy+business: Oded Shenkar, author of “Copy­cats: How Smart Compa­nies Use Imita­tion to Gain a Strategic Edge,” intro­duces an excerpt on the wisdom of entering markets after first movers from “The Art of Being Unrea­son­able: Lessons in Uncon­ven­tional Thinking,” by Eli Broad. · Go to The value of being second →