From Fast Company: For the past eight years, inter­na­tional brand and design consul­tancy Future­Brand has released the Country Brand Index (CBI), an in-depth study of country brands and percep­tions that surveys 3,600 busi­ness and leisure trav­elers across 18 coun­tries as well as selected experts. The survey takes into account a number of “image attri­bu­tions,” including percep­tions of polit­ical freedom, envi­ron­mental friend­li­ness, food, the invest­ment climate, and safety. · Go to The 15 leading country brands of the future →