The design of the Rio 2016™ font depicts the essence of the Olympic and Para­lympic emblems: Passion and Trans­for­ma­tion. The bold­ness of this creation is not only in the design, but also in its impor­tance for the design market in Brazil. The Rio 2016™ font is one of only a few bespoke fonts created by a Brazilian team.

Each letter expresses a char­ac­ter­istic of the Rio 2016™ Games, its people and the city. The letters are written in single contin­uous strokes, with fast and fluid motions, suggesting the move­ments of the athletes in action. The strong contrast between thick and thin strokes was explored during the design process by putting brush to paper and writing by hand.

The variety of the curves in the different letters has a unique infor­mality, inspired by the joyful­ness of the Brazilian people. · Go to Rio 2016 font →