From Knowledge@Wharton: With the rise in popu­larity of smart­phones and the prolif­er­a­tion of online retailers, show­rooming — the prac­tice of browsing prod­ucts at one store but buying them else­where to get a better price — has become a growing problem for bricks-and-mortar retailers. The key to combating show­rooming, experts say, is to resist the temp­ta­tion to block customers’ efforts at price compar­isons, which are only going to become easier as tech­nology evolves. Instead, retailers should capi­talize on the advan­tages that bricks-and-mortar stores can bring and exper­i­ment with new ways of offering an omni-channel shop­ping expe­ri­ence. · Go to Turning the retail ‘show­rooming effect’ into a value-add →