From Steve Pavlina: Branding, brand manage­ment, and brand strategy are rooted in fear and are completely unnec­es­sary. This is true whether we’re talking about busi­ness, product, orga­ni­za­tional, or personal branding. The primary aim of branding is control. But people don’t gener­ally like to be controlled. So branding is largely done at the subcon­scious level; if it were done at a conscious level, people would reject it. · Go to Branding is fear-based B.S. →