From Knowledge@Wharton: Social networks of digi­tally-connected customers and employees are growing in power and influ­ence each day, but compa­nies are often still blind­sided by this phenom­enon. Barry Libert, CEO of Open Matters and author of Social Nation, says the reason is that corpo­rate leaders tend to focus on internal issues like oper­a­tional excel­lence, but are confounded by external forces such as social networks that they cannot control. In this inter­view with Knowledge@Wharton, Libert shares a four-step process that compa­nies can use to harness the power of social media and networks. · Go to Barry Libert’s four steps for harnessing the power of social media →