From Design­Modo: The fasci­na­tion with the concept of color draws its origins from the Clas­sical Greece time period, when scien­tist and philoso­pher Aris­totle devel­oped the first known color theory scheme. He was also among the first to compare colors to music, in order to produce defi­n­i­tions for concep­tual logic and believed that they were sent from the heavens as rays: “in a sense, light makes poten­tial colors into actual colors”. He iden­ti­fied four colors as corre­sponding to the basic natural elements: earth, air, water and fire.

Source: http://designmodo.com/color-psychology/#ixzz1z3otneBn · Go to Color psychology in iden­tity and branding →