From Valeria Maltoni: Tactical fatigue getting you down? How about lack of results from your efforts? While it’s become quite common to think about adding social media to existing marketing programs, there is an all common trend among those orga­ni­za­tions that decide to join the conver­sa­tion: we’re on Face­book and Twitter, we’ve got blogs, a Flickr account, and have started a YouTube channel, now what? How about we hit the pause button and look at some areas of impact on your strategy? · Go to 7 common busi­ness pitfalls that impact social media strategy →