From Design­Modo: Emotional design turns casual users into fanatics, ready to tell others about their posi­tive expe­ri­ence. – Aarron Walter, author of Designing for Emotion. Web design has rapidly switched its gears in the last two decades. The websites of yesterday lacked person­ality and char­acter and were based on serious company personas. Busi­nesses left humor and creativity at the door because they thought users would think these traits were trivial.
This line of thinking has shifted in the last 5–10 years and the web has become more about iden­ti­fying a unique brand person­ality rather than trying to be “stuffy” and machine-like. · Go to Why web designers are choosing the emotional approach to attract more clients →