From Customer Think: Orga­ni­za­tions embark on CRM imple­men­ta­tions with an objec­tive to improve orga­ni­za­tion effi­ciency and effec­tive­ness in connecting to their customers. However, most of CRM imple­men­ta­tions fail to achieve the desired ROI. Among all the reasons high­lighted, customer data issues stand out. The more effec­tive CRM imple­men­ta­tions that have deliv­ered the desired ROI have made a focused effort on customer data integrity. · Go to Customer data manage­ment: 7 best prac­tices to get more value from your CRM invest­ment →