From A List Apart: Design is sales and we love to make our clients happy, but presenting multiple, fully visu­al­ized comps hurts the process more than it helps it. Because it’s human nature for people to mix and match, this allows clients to sabo­tage the best solu­tions to their design prob­lems based on tran­si­tory styl­istic pref­er­ences. In the end, you have a Franken­comp, a mish­mash of inter­face elements conceived outside the website’s goals. · Go to Style tiles and how they work →