From Brain Pick­ings: The origin, pursuit, and secret of creativity are a central fixa­tion of the Idea Age. But what, exactly, does “creativity” — that infi­nitely nebu­lous term — really mean, and how does it work? This inquiry is at the heart of Imagine: How Creativity Works by Jonah Lehrer — who, in my opinion, has done more for the popular under­standing of psychology and neuro­science than any other writer working today, and who has previ­ously exam­ined such fasci­nating subjects as how we decide and why we need a “fourth culture” of knowl­edge · Go to Jonah Lehrer on how creativity works →