From Charles Duhigg at ChangeThis: Most of the choices we make each day may feel like the prod­ucts of well-consid­ered deci­sion making, but they’re not. They’re habits.

Count­less people, from Aris­totle to Oprah, have tried to under­stand why habits exist. But only in the past two decades have neurol­o­gists, psychol­o­gists, soci­ol­o­gists, and marketers really begun under­standing how habits work — and more impor­tant, how they change. · Go to How habits work (and how they change) →