From Hubspot: Calls-to actions are extremely crit­ical compo­nents of effec­tive lead gener­a­tion, and the language you use in your calls-to-action is prob­ably the most impor­tant element you can opti­mize to improve their click-through rates. Crafting the message, however, can be time-consuming and chal­lenging. So let’s review some best prac­tices for writing a compelling call-to-action across different places on your website and various stages of your sales cycle! · Go to 10 best prac­tices to opti­mize the language of your calls-to-action →