From ChangeThis: Every day the market you work in — regard­less of the industry — asks ‘Are you invalu­able?’ Did you answer the ques­tion satis­fac­to­rily today? Well done. Get ready to answer it again tomorrow.

As the speed of inno­va­tion and infor­ma­tion ever quickens, so does the need for you to have clear answers for this ‘invalu­able ques­tion.’ It is no longer enough to simply have a job. It is no longer enough to simply adver­tise and attract customers to work with you. Loyalty to employees, to brands, to person­al­i­ties and to media disap­pears the instant one’s atten­tion is switched to new, shinier options. · Go to The six invalu­able factors →